01 — The flavors you'll notice
Tasting notes
Like how a wine can taste of cherry without any cherries in it.



Flavors the roaster notices in the cup — like “chocolate” or “berry.” Nothing is added; it’s just how the coffee naturally tastes.
Cocoa-like aroma and a comforting roast character. A description of perception, not a chocolate ingredient.
Try thisPick a bag by its notes. Love dessert? Look for chocolate, caramel, nutty.
A little deeper +
Researchers have identified hundreds of volatile compounds in coffee; their concentrations and combinations influence aroma. A count alone cannot tell you how complex a cup will taste. Pros 'cup' with the SCA protocol and describe aromas with its flavor wheel: sweet tastes on the tongue, aroma through the back of the nose (retronasal smell). Slurp loudly — it sprays coffee across your palate and pulls aroma up.



