About Hightower
Bringing the world of coffee together.
Hightower brings coffee lovers and coffee businesses together in one connected marketplace. Discover coffees from independent roasters, find personalized recommendations, shop your favorites, and explore the people and places behind every cup. For businesses, Hightower creates new ways to showcase products, connect with buyers and grow.
What Hightower is
A coffee discovery, shopping, personalization and business marketplace, operated by Hightower Coffee LLC. Coffee lovers and coffee businesses meet in the same place.
The problem
Great coffee is spread across hundreds of separate websites, spreadsheets, inboxes and private networks. Drinkers struggle to find what fits them, and independent businesses struggle to be found.
For coffee lovers
Explore coffees from independent roasters, take the coffee quiz, get personalized recommendations, keep a Coffee Passport and shop — through Hightower for roasted coffee, or on the roaster's own site.
For coffee businesses
Publish coffees, link your own store, reach new customers, earn through referrals, answer Buyer Requests, source green coffee and connect with buyers and suppliers.
Why discovery and commerce belong together
Finding a coffee you love shouldn't end in a dead end. When discovery leads straight to buying, drinkers get their coffee and businesses get their customers.
Coffee made personal
The Find Your Coffee quiz and your Coffee Profile turn a huge, complicated world into recommendations that make sense for you — without hiding where a coffee came from.